New Scientist Business Brand Feedback

To get started please check out the brand presentation below.

See the brand presentation here. The video recording of us presenting to Ed & Irmak is here.

When considering your feedback, think about what we need this brand to do:

• Makes the NSB proposition clear and compelling

• Builds credibility with business audiences

• Is distinctive in the market

• Maintains the trust and authority of New Scientist

• Creates a platform for future growth